In early December I tagged along with my parents on a trip to New York as my "Last Hurrah" before the baby. We had a great time shopping, eating and seeing shows. Unfortunately, I didn't snap too many pictures because I was a wimp and didn't want to pull out my camera in the FREEZING weather. Sorry!
But here is one picture that cracks me up. While out shopping, my mom and I ran into the Charmin Times Square Bathrooms and we had a chance to
"Enjoy the Go."
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| Photo opp on a huge throne! Who could say no to that? |
(NOTE: The nerd in me is about to come out, so feel free to skip this section if you get bored).
If you've never heard about these bathrooms, let me fill you in. They are AMAZING! By far the cleanest restrooms in the city, not to mention brilliant from a marketing perspective. Charmin found a solution to an obvious consumer need, while utilizing social media, mobile apps, product samples/trial, events, etc. to drive customer engagement and usage. Here are some pictures:
All of the rooms are decorated with a different State's theme, including options for a variety of Charmin toilet paper products. May I recommend the Charmin Sensitive? Just kidding ...
Social Media photo upload area to take pictures on the throne, as well as mobile apps and QR codes to find clean bathrooms in the city:
Well done, Charmin! I certainly did enjoy the go and had a good laugh about it, too.