15 January 2011

Enjoy the Go!

In early December I tagged along with my parents on a trip to New York as my "Last Hurrah" before the baby. We had a great time shopping, eating and seeing shows. Unfortunately, I didn't snap too many pictures because I was a wimp and didn't want to pull out my camera in the FREEZING weather. Sorry!

But here is one picture that cracks me up. While out shopping, my mom and I ran into the Charmin Times Square Bathrooms and we had a chance to "Enjoy the Go."

Photo opp on a huge throne! Who could say no to that?

(NOTE: The nerd in me is about to come out, so feel free to skip this section if you get bored).

If you've never heard about these bathrooms, let me fill you in. They are AMAZING! By far the cleanest restrooms in the city, not to mention brilliant from a marketing perspective. Charmin found a solution to an obvious consumer need, while utilizing social media, mobile apps, product samples/trial, events, etc. to drive customer engagement and usage. Here are some pictures:



All of the rooms are decorated with a different State's theme, including options for a variety of Charmin toilet paper products. May I recommend the Charmin Sensitive? Just kidding ...


Social Media photo upload area to take pictures on the throne, as well as mobile apps and QR codes to find clean bathrooms in the city:


Well done, Charmin! I certainly did enjoy the go and had a good laugh about it, too.

7 comments:

Unknown said...

This post is totally absurd. That must be why I like it sooooo much.

Unknown said...

sooo... are you a sitter or a squatter?

Melanie said...

Love it! We totally would have gotten the picture taken at the top- and shared it on the interwebs too!
Good post Liz- keep 'em comin'!

Liz Jessop Wortley said...

@ Reuben and Melanie - I'm glad you guys appreciate a good blog post when you see one :) Just kidding. As for whether or not to sit or squat, I'd also like to add the option of "abandon ship". I've gone into a few public bathrooms where I've taken a foot or two inside, and had to completely leave because it was so horrible. Shudder ....

kat said...

this is too funny. Where is this place in New York? I hadn't heard of it before. We will have to check it out next time we are there.

Kelsi said...

OH my gosh. Is this for real? Seriously? I have to check this place out.

Liz Jessop Wortley said...

@ Kat and Kelsi - Yes, this amazing place does exist! But it only exists during peak holiday season for New York travel (Thanksgiving through New Years). If you are ever in New York during that time, I highly recommend a visit for a good laugh :)

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